Usage behavior
Of the 14% gamers are using smart phones, 54% were using Nokia and 28% were using Samsung.
Time is Money and Money Matters…
Influencers:
36% respondents said that they are influenced by advertising when purchasing a game, 22% pay heed to game reviews while 38% are influenced by family and friends.
Money Spent:
91% respondents spend less than Rs. 100 on purchasing games every month.
Time Spent:
A whopping 92% game lovers said that they spend less than an hour playing games on mobile phones every day and 80% spend the same amount playing games on social networking sites. Youngsters (8%) spend up to 2 hours on playing games on mobiles phones everyday as compared to their older counterparts (3%).
And the Winners are…
Be it live sports or be it sports played on a gadget, Cricket remains India’s favorite. 55% players say they enjoy playing cricket on their mobile phones. Car racing games (31%) and “Snake” (24%) are other crowd pleasers.
Mobile phone games like Contra (5%), Carom (6%) and Moto GP (6%) are other favorites among the older game lovers, while the younger generation is showing a growing appetite for games like Chess (8%), Carom (8%), Bike Racing (11%) and Tekken (5%).
Those with an MHI less than Rs. 20,000 prefer to play games like Cricket (58%), Car racing (29%), Snake (29%), Sudoku (11%) and Mario (14%) on their mobile phones. As the income level increases, games like Angry Birds (6%), Need for Speed (6%), puzzles (15%) gain popularity at the expense of the traditional games.
Preferred Genres:
Gamers prefer action packed, exciting and invigorating games as is evident by the genres of games they like playing. Racing (57%) is most preferred followed by Action (46%), Sports (41%) and Action – Adventure (26%).
Racing is the most liked genre with 55% (MHI less than 20,000) and 49% (MHI 20,000-40,000) enthusiasts giving it preference. Genres of role playing, strategy and simulation are least liked by both income groups.
Interests
63% game lovers are interested in multi-player games which can be played online. This was higher at 71% among those with MHI of less than Rs. 20,000 and 56% with MHI Rs. 20,000-40,000.
Then what?
While 87% respondents can’t say what it is that they look for in games and 96% can’t say what will make these games better, one thing is for sure… India loves its games. And we love the fact that Indians let the child in them have fun.
