‘Smart’ does not stand only for mobiles but extends
to home appliances too.
Sales of premium ceiling fans has grown by 22%
in 2017, with features such as BLDC technology and smart features like anti-dust,
temperature sensors, speed control sensor & radio frequency remote control.
Traditional pressure cookers with
their whistling sounds have been the identity of Indian kitchens. However, they
are becoming smart. TTK Clip on pressure cookers is one such example and
virtually dominates the smart cooker sales. There has been a 4-fold sales
growth in smart, multipurpose pressure cookers with an average selling price of
INR 2400 in 2017.
One can expect innovative new launches
in the coming years!
In electrical appliances too,
products with smart features are also growing at a much faster rate. Consumers
are fast upgrading to these products. There has been a 3-fold sales growth in
smart water heaters in 2017, with 15 new product launches in INR 13k+ price
segment.
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