Tuesday, October 20, 2009

Another Fast Growing Market

Compact Fluoroscent Lamps (CFLs) represent yet another fast growing market in India. Market growth has averaged more than 20% in the last 5 years. Growing consciousness about energy efficiency and falling CFL prices have resulted in this accelerated growth rate. Usage of CFLS has spread to the smallest of towns. Almost two-thirds of the households in the urban areas use CFLs now.
Our latest research reveals that the market size has reached 235 million units. Over the next 5 years, it will cross 400 million units. The other bit of good news is that the unorganized sector now accounts for less than 20% of this market.
Replacement demand is fuelling the growth of retrofit CFLs; they account for 46% of the annual sales.

Tuesday, October 13, 2009

Surge in Mobile Activations in India

Over the past 1 year, the Indian market has witnessed unprecedented growth in mobile connections. Almost 15 million are being added every month.
Given the fact that the penetration levels are already pretty high, one can easily question the authenticity of these statistics. A bulk of these mobile connections are still not going into the rural areas.
Our research shows that only 30% of these connections are being purchased by first time mobile subscribers. Rest are accounted by either churners or add-on connections.
The lifetime validity offers on most SIMs also implies that these susbcribers always stay in the operators' databases.

It will indeed be interesting to find the true penetration levels!

Thursday, October 1, 2009

Vast Potential of Smaller Towns in India

We continue to be surprised by the demand for various products that our research reveals in the smaller towns in India. These are towns with a population of less than 500,000 and comprise a majority of the urban centres. A substantial proportion of the demand for products such as switches and CFLs is coming from these towns.
Given the lower penetration of mobile telephony in these towns, we believe that the growth in the universe of mobile subscribers will be maintained for a few more years.