One Leigh Hunt had very rightly said that the groundwork for all happiness is good health. With the rapidly growing inclination towards eating healthy and staying healthy today's consumers are seeking out healthy food options with greater urgency.
The gradual transition in eating habits and cooking styles of Indian consumers has its impact on the demand & usage of appliances. People look for kitchen appliances that can make cooking healthier and even more enjoyable. Eating at home is well known to have many positive effects -- social and emotional, as well as physical – as it makes them able to control everything that goes into their food preparation.
While witnessing this transition on eating habits and cooking styles, Market Pulse decided to probe its impact on the rising demand & usage of appliances in Indian scenario. After interviewing a set of nutritionists and consumers in Delhi-NCR on recent changes in their diets & cooking styles, we found that the adoption of healthier cooking approach like steaming, stir-frying, grilling etc are increasingly on demand. Appliances like grillers, non-stick cookware, toasters, steamers, microwave and juicers, blenders etc. have made dishing out tasteful & healthy meals easy. Working women, who remain constantly under time pressure, are also propelling this new trend of cooking as it makes cooking effortless and healthy.
Experts also suggest healthy methods like steaming, grilling, stir-frying, to cook as these help in making a balanced meal with less or no oil. With a lot of domestic appliances in the today’s market, people can easily make tasty and balanced diet.
A glimpse of one’s lifestyle is well depicted through their habit of food consumption. A Global burden of disease study conducted by the World Health Organization in 2010 showed that the life expectancy (LE) at birth of an average Indian male has gone up by 15 years between 1970 and 2010, while that of an Indian woman by 18 years. The improved eating habits and change in lifestyle were responsible for this increase in addition to better medical care.
So start a day where you have adequate nutrition in a smoothie or a shake, ready to eat meals from easy-to-use appliances.